How to Create a Consistent Brand Identity

A consistent brand identity helps customers recognise your business across different platforms. Use the same logo, colours, fonts and style on posters, business cards, social media, invoices, T-shirts and your website. Consistency makes your business look more organised and professional. Start with a logo, choose two or three main colours and create simple templates for common designs. Over time, customers will begin to associate those visuals with your business.

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